Learn The Basics for Writing Press Releases That Work
Proven Strategies For Having Success With Press Releases
There is no disputing the fact that press releases can work wonders if you know how to write them well. This is true whether your business is a traditional brick and mortar business or if it is web based. As with any other marketing method, you must follow certain guidelines otherwise they may not bring the results you want. Also know that this is not an area where you can use any type of content and expect it to work.
When you write a press release, the very first paragraph will be an introduction to the topic and a summary of what the press release is all about. What you are promoting, and exactly who you are, should be the subject of the press release in the first paragraph. Obviously you want them to keep reading beyond that. This is why you need to write your release well. More than likely, people will read that first paragraph, and then skip to the bottom. They usually will not read the entirety of the release itself. It is important that the first paragraph is inclusive and entertaining as well. It's a tall order but you can fill it!
Track your statistics with your press releases.
If you really want to see how people get to your website, using Google Analytics is one of the best ways to accomplish this. So when people click through from a press release, they are able to see where they are coming from AKA where it was published. Once you know this information, you will know where to send future press releases. You will also know where not to send them next time round. Google Analytics actually doesn't cost anything. It also helps you track a bunch of other information that is useful to your business. If someone tells you that stats are useless - ignore them!
To distribute your press release, you should go well beyond online find this sources. It is very common for people to simply upload their releases to an online distributor and see what happens. Why not target some offline sources as well? It is important that you utilize radio, newspaper and television outlets. Find out what their policies are for press releases and try them out. Local businesses may be very interested in what you have to offer. That is why you never rule them out either. Use a fax. Direct mail works too. The quickest way to ensure you don't find any success at all is to limit yourself to one distribution method or, worse, service. It is essential that you use variety.
Embracing this is essential. Press releases can, no matter what anybody tells you, be a huge help to your business. Once you see how easy they are to write, then you will never want to pay someone to do it. We have offered you a few tips about them, but there's more that you must know so be sure to find out. Creating effective press releases has never been easier, so there is no excuse to not do them.